Thinking Fast and Slow by Daniel Kahneman
Two systems in our brain dictate our behavior: the conscious and the automatic, and these two systems are in perpetual competition against each other over which one will control your actions, behavior, and interactions with the world. Because of this internal struggle, errors in judgment, memory problems, poor decision-making, and altered perceptions result. In this Book you will learn how to override this two-system neural structure in order to affect favorable outcomes in business scenarios, financial transactions, negotiations and even everyday personal and intimate relationships.
About the Author
Daniel Kahneman is an Israeli-American professor, economist and psychologist. His work bridging each of these fields together through exhaustive studies in decision-making and behavioral economics earned him the 2002 Nobel Prize in Economic Sciences. Kahneman is a Professor of Psychology and Public Affairs Emeritus at the Woodrow Wilson School and the Eugene Higgins Professor of Psychology Emeritus at Princeton University. Among many others, some of his notable achievements include the 1982 Distinguished Scientific Contribution Award of the American Psychological Association and the 2002 Grawemeyer Prize. He has two children and identifies as a Jewish atheist.
-Our brains are inherently lazy. Because of this, we never fully utilize the potential of our intellect.
-The two systems of the brain deal with two different types of matters. The automatic system is impulsive and helps guard us from danger or overindulge in sweet treats. It is rooted in our evolutionary tendency towards survivalist behavior.
-The conscious system is calculated. We evolved to need this system; it is not innate and lets us handle matters higher on the hierarchy of needs, like supporting a family.
-The conflict between automatic and conscious systems is the root of our behavior.
-How do we navigate this inherent neural conflict? More importantly, how can we use the knowledge of this to affect our daily relationships and dealings? We do this differently based on each system.
-For the automatic system, we navigate the conflict by resisting the mental tendency for laziness through rationality. We avoid giving into gut feelings and instead rely on critical thinking for problem-solving.
-For the conscious system, we maximize our cognitive outputs by honing our skills until we achieve flow. By sharpening our physical skills, we sharpen our capacity to reason.
-When we achieve flow, we are able to concentrate our energy on tasks without exerting intense willpower; thinking about them becomes effortless. Thus, we are able to clearly articulate our goals. When we are able to clearly articulate goals, we can get feedback as we work to achieve them. As we work to achieve them, we are able to balance the challenges that arise during this process with our conscious and automatic systems of cognition.